TOYS

A fictional Korean pop group

TOYS is a fictional Korean Pop group that was created and designed as an independent project. I wanted to create a CD and Vinyl record design package. The design package includes the cover, inner group member sleeve, collectible stickers and a back cover with song list. The stickers are a free giveaway item hidden inside every CD and record case.

TOYS was inspired and influenced by modern Japanese and Korean fashion, pre-existing K-Pop groups and stylize photography. I created most of the names, English and Korean, with the help of a classmate so that everything would be trendy but accurate.

The main concept of TOYS is that the group is cute but edgy, with a glamour-punk style and bright fun colors. The main part of the design is that each member wears a colorful teddybear head. The faces of the singers are not shown and the teddybears color represents the personality of the singer. Since each color is associated with a different group member, fans can trade and collect the stickers of their favorite member.

Tools

Adobe Photoshop & Adobe Illustrator

Concept & Color

  • Punky and stylized clothing, locations and fonts
  • Bright and bold colors
  • Sketchy fonts to replicate graffiti and a hand created design
  • Teddybear heads for their natural preditory strength and aggression but also for their cuddly and soft association
  • Pink for sweet, playful and cute
  • Green for energy, ambition and jealousy
  • Blue for wisdom, confidence and loyalty
  • Yellow for happiness, joy and optimism
CD case front, inside, back & disc
CD cover, inside, back cover and disk. Cover has four girls wearing rainbow teddybear heads, the inside has the same heads and the back has the girls facing away from the camera in a graffiti building with songs listed above
Vinyl record cover, back & record art
Vinyl record cover, back cover and disk. Cover has four girls wearing rainbow teddybear heads and the back has the girls facing away from the camera in a graffiti building with songs listed above