Simple

A fictional restaurant based on the idea of simple eating

Two menu pages on a computer screen

Simple is a small restaurant based on the idea that most of the food is grown from their own gardens, local farmers and produces as little waste as possible. The menu, like the restaurant, is kept simple. It was designed so that it can be printed easily and create very little waste.

Simple was a Design Esthetics class assignment where we learned the importance of great User Interface (UI) design. We then did mockup User Experience (UX) tests with our classmates who gave feedback. With this feedback I recreated the project for an assignment in my Advanced Photoshop & Illustrator class. Both projects were to create a digital menu that the company could use online.

Tools

Adobe InDesign, Adobe Photoshop & Adobe Illustrator

Concept & Color

Original Design
  • Simple & modern
  • Black & White so cheaper and easy to print
  • Environmentally friendly with minimal waste
  • Little to no graphics
  • Print version only
Secondary Design
  • White as primary font color to keep bright and cheerful
  • Grey panels so not to distract from the images or text
  • Muted tones in photography
  • Grey panels so not to distract from the images or text
Original Design
Cover of the menu black and white with garland of leaves
Lunch page of the menu in black and white with garland of leaves
Dinner page of the menu in black and white with garland of leaves
Dessert and drink page of the menu in black and white with garland of leaves
Secondary Design

The navigation on the top allows the user to move between pages when it is opened as a PDF.

Cover of the menu with logo on circular logo on the front in white with two sprigs of greenery in the background
Lunch page of the menu with a grey semi-transparent panel on the left side showing the menu items. The background is a photograph of potatoe chips in a bowl with chili and cilantro.
Dinner page of the menu with a grey semi-transparent panel on the left side showing the menu items. The background is a photograph of salmon rolled in herbs ontop of mashed potatoes with a lime sitting on a white plate.
Lunch page of the menu with a grey semi-transparent panel on the left side showing the menu items. The background is a photograph of small glass jars containing icecream and strawberries